Paying Tribute to our Veterans in Collaboration with the Campaign for Disability Employment (CDE)
Each November, our nation pays tribute to our veterans. USBLN® corporate members and BLN affiliates focus on employing, marketing, and supplier diversity strategies for veterans with disabilities. In recognition that misconceptions remain the greatest barrier to fully including our wounded warriors in diversity outreach programs, the USBLN® values its role as a collaborative partner in the Campaign for Disability Employment (CDE). USBLN® corporate members and BLN affiliates have embraced CDE’s “What can YOU do?” outreach initiative in many diverse ways.
For example, AMC theaters, the lead company for the Greater Kansas City BLN, showed the “I Can” public service announcement (PSA) during the month of October on over 4,700 movie screens across the country. National member companies such as CSC, Starbucks and WellPoint have used the materials for internal staff training. CSC has posted the videos to their Global Diversity website. Starbucks and WellPoint have used the materials with their Employee Resource Groups, and Starbucks also used the materials for presentations with their Recruiting Directors and Talent Acquisition team. The CDE’s English video, radio and print PSA campaign has resulted in nearly $9 million in national earned media time. The Spanish version of the video PSA, “Yo Puedo,” was launched at the USBLN® 2010 Annual Conference in September and has already accumulated nearly $700,000 in earned media time.
The CDE’s print PSAs are also very popular. One print PSA was published in the October issue of Harper’s Bazaar and another in the November 1, 2010 Time. The print PSA published with this USBLN® article features, Meg Krause, an Army Veteran who has post-traumatic stress disorder and who is a proud participant in the CDE’s “What can YOU do?” initiative.
Join the growing list of businesses that have expressed a commitment to workplace policies and practices that promote equality and full access for people with disabilities and obtain free information and resources by visiting www.whatcanyoudocampaign.org.