October 23, 2014
USBLN Member Starbucks: Discovering Strengths and Embracing Abilities – My Peaberry Story

By Jessica Rafuse, Starbucks Manager EO Initiatives

Jessica Raguse
Jessica Raguse, Starbucks — Manager EO Initiatives

A Peaberry is an agricultural defect in a coffee cherry. In 5 to 10 percent of all coffee cherries, only one, more rounded bean develops, rather than two beans side-by-side. The Peaberry was historically discarded by some coffee roasters. The Peaberry was even viewed as damaged, flawed and less valuable. However, today we know the Peaberry is more desirable because the round shape allows for more uniform and consistent roasting. Coffee Masters often prefer the Peaberry for its concentrated and unique flavors. When we rethink the Peaberry, we can fully appreciate these assets.

Like the Peaberry, people with disabilities have often been undervalued. The word “disability” suggests a defect or flaw. We all too often focus on the difficulties of physical and mental conditions. However, when we rethink disability, we can fully appreciate the unique assets that make these people a premium in the workplace.

Read the full story: http://news.starbucks.com/news/discovering-strengths-and-embracing-abilities-my-peaberry-story
Video: http://youtu.be/3WQPAzSQtIw


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